In the wonderland with Hermès

In the wonderland with Hermès
Drawing inspiration from the 2026 Hermès theme of the year, “Venture beyond”, artist @Eleniaberetta recounts the daily lives of anthropomorphic horses who, after drinking a magic potion, become tiny or giant and embark on surreal adventures in a bucolic landscape. Hermès objects become an integral part of the story.

I had the opportunity to create the window display project for Hermès last season an incredible project. I imagined the windows as pages of a book, allowing viewers to travel through the story as they walked past the store.

The horses, protagonists of this surreal story, are all covered in Hermès leather. It is the first time the house has used leather in its artistic installations.

We tried to recreate the texture and materiality of my painting technique using different materials; every element was entirely handmade.

A story that transforms from the pages of a book into reality.

The window displays will be installed in Italy stores, including Milan, Rome, Florence, Venice, Turin, Bologna, Naples, Padua, Capri, and Porto Cervo. Some of the windows display will be on until mid June.

CREATIVE PROJECT BY ELENIA BERETTA
Production in collaboration with Luca Sacchi Studio